Project Challenges
Vadilal Happinezz had a loyal customer base, there was a need to attract younger demographics and diverse groups who may have yet to engage with the brand previously.
The other challenge was identifying influencers whose audiences matched Vadilal’s target demographic while ensuring diversity and brand relevance.
Coordinating multiple influencers with unique content styles required careful planning for consistency.
We needed to seamlessly integrate Vadilal’s products into their content to maintain and maximize reach within the campaign budget through strategic resource allocation.
We took the time to handpick a diverse group of influential social media personalities, each with a strong following that aligns perfectly with Vadilal’s key audience. Their unique styles and niches helped us maximize reach and ensure our message truly resonated.
From mouthwatering food photography to fun videos featuring creative ice cream concoctions, we crafted engaging video content that showcased Vadilal Happinezz as the go-to brand for deliciously refreshing treats. Each piece was designed to capture the joy and indulgence of enjoying ice cream, highlighting our expertise in food video production.
Collaborating closely with the selected influencers, we created authentic and engaging content for 17 ice cream parlor branches in Ahmedabad. This approach helped us build a genuine connection with the local community while promoting the brand in a way that felt relatable and fun.